out of focus
22/09/2009
We all talk about it some time or another, but what is that special X-factor that makes or breaks a company?
We all buzz some words around. Creativity. Management. Passion. Marketing.
I used to always think it was leadership. It stems from the top – the company is what the leader is. And while that is kind of true, it’s not the make-or-break factor, I’ve come to realise. I’m not sure if I’ll change my mind tomorrow, but for today, I’m calling it vision. Most times it stems from the top. Where the owner or CEO sees the company, how they define the company.
After all, how can there be any focus, and therefore direction, if there is no vision?
Vision I suppose, can be a hit-or-miss kind of thing.
Hit – redefining yourself from a hardware company to an entertainment enabler.
Miss – redefining yourself from a technology company to a media company.
It’s probably a traditional view, but I stand by it.
