out of frame, out of mind

27/09/2009

If there is one thing I can’t stand, is how the news is presented sometimes. All I want, is for people to report. What happened, in its entirety, accurately and succinctly. I’m not even asking for opinion. I prefer mine.

But no, objective news is, apparently a dying art. So is reporting facts in their entirety.

Here’s my favourite example, a seemingly innocuous one, too. The report went, Facebook users are growing older.  Blah blah, everyone’s on Facebook now, and Twitter here and there.

I guess these are the two new buzzwords. Facebook and Twitter. If even celebrities are on it, it has to be dumbed down enough to be understandable.

Which makes a statement like Facebook users are growing older infuriating. It is one thing to report that. It is another to make it sound like it’s a serendipitous occurrence. It is not. It is a result of Facebook making sign-up finally available to ANY one, instead of US college/high school alumni.

If you start off with a bunch of students on your product, and then you let everyone else and their border collie into the network, naturally your demographic gets older, no? It isn’t hocus pocus. It isn’t a big fat successful marketing blitz. It was simply a natural progression. Just because it happened to Facebook doesn’t mean anything more.

There is always a bigger picture. You’d just figure people reporting the news would report the entire picture.

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